Selecting the right entertainment for your event can be a major boost to your attendance numbers. Here are a few tips to ensure this process stays on track and wow's your audiences.
Determine your budget
Identify when/where entertainment will be needed
Brainstorm entertainment options as they relate to the theme and functions. Consider the following:
Contact the venue to determine whether they have any in-house entertainment that would be appropriate, including house music
Ask venue contact and local CVB (Convention and Visitors Bureau) for recommendations on potential talent/booking agencies in the area
Research nearby attractions and entertainment options
Obtain audio and/or video samples of entertainment or link to website music and video samples
If possible, attend a live performance to preview entertainment or ask local contact to attend.
Obtain pricing and proposals
Select vendor
Negotiate payment and terms
Review contract and watch for …
Decide on a back-up option in case the entertainment cancels or doesn’t show up
Provide vendor with information on the conference theme and participant demographics so they can customize their presentation as appropriate
Determine stage set-up needs
Determine any additional sound or power equipment needs (if they weren’t already requested in contract)
Determine what will be played during live performance breaks
Handle transportation arrangements or parking permits if necessary
Arrange for entertainer dressing rooms or prep area
Arrange for entertainer refreshments, food, and amenities
Schedule entertainment rehearsal time and space, and final sound check
Determine whose responsibility it is to set-up and teardown equipment
Verify arrangements two weeks prior to conference
Assign staff member to oversee the entertainment and provide onsite support and be the onsite point of contact
Hold rehearsals and sound checks
Ensure proper break times/meals are provided
Make sure AV is running smoothly and work with AV provider is issues arise
Have a photographer record or photograph your event
Remember who the entertainment is for... your attendees. Make sure you choose something that appeals to them and get the most from your investment.