Your content and speakers are key to the success of your event. Here's a look at some key steps to ensure your message is well received!
Review your selected conference theme
Identify corresponding topics which compliment theme
Determine the “caliber” speaker you’d like to retain by determining overall focus, e.g.: big name draw; subject matter expert; current topics
Determine budget and honorarium structure for presenters.
Identify presenters who you would like to invite back from previous conferences, if applicable.
Identify presenters who are well-known and/or have knowledge of selected topics
Prepare vetted list of potential presenters
Contact speakers bureaus and do internet research on potential speakers
Prepare and circulate Request for Proposal or invitation outlining:
Ask presenters to return the following:
Receive and review proposals
Narrow field to top choices
Interview final candidates
Select presenters
Send contract or confirmation letter to presenters outlining your agreement:
Obtain final biography and official photograph from presenters for printed materials and conference website/app
Provide presenter with any themed conference templates or presentation guidelines
Receive and review materials and make changes if necessary
Verify audiovisual requirements
Obtain room set-up needs
Obtain final arrival and departure dates
Make lodging reservations
Make air transportation arrangements
Make airport ground transfer arrangements
Determine special needs and security arrangements
Create name badge for registration pick-up
Arrange for delivery of welcome basket or amenity for sleeping room
Two weeks prior to event, create and send presenter itinerary with final event details to include:
Provide meet and greet for VIP presenter at airport
Ask transportation company to notify you when they are 10 minutes out with the presenter
Greet the presenter curbside and provide them with conference packet materials, name badge, etc.
Remind them of planned rehearsal time
Make presenter aware of presenter ready room or Green Room
Meet presenter in meeting room for rehearsal and sound check
Make any last minute changes to audiovisual and/or room set-up
Coordinate time and place for introduction to MC, introducer, room monitor, technical staff, etc.
Review the start and end time with presenter
Handle any special requests
Track number of attendees (and if possible, who attended)
Ensure that technical needs are met and that the presentation runs smoothly
If departure times are tight, ensure presenter makes airport transfer
Follow-up:
Provide presenter with final evaluation results
Send letter of thanks
Provide the speaker with any necessary forms to collect reimbursement
Reconcile and pay presenter bill